Mobility paves Samsung’s silver path
The Korean giant’s early bet on mobile phones helped it hit the $10-bn mark in India, but in its 25th year it ...
A survey conducted by Antara, an integrated service provider for senior care needs, revealed that senior citizens and the elderly had been majorly affected by the coronavirus-induced lockdowns and restrictions.
The survey report revealed that in northern, southern, and western parts of India, around 29 per cent of surveyed senior citizens were impacted by social isolation due to imposed restrictions.
According to the survey, over 20.3 per cent of the respondents noted that they were not overly worried about the pandemic or getting infected. Furthermore, at least half of those surveyed (55 per cent) appreciated the government’s pandemic response.
However, 24 per cent of seniors still expressed concern. They stated that India had failed to manage the healthcare crisis.
The survey revealed that around 80 per cent of seniors preferred living independently. This comes even as this age-group remains most vulnerable to COVID-19 infection.
The survey report added that 77 per cent of seniors across the three survey regions lived independently either in their own or rented houses. Only 16 per cent of seniors said that they stay with their children or grandchildren.
Commenting on the survey findings, Rajit Mehta, MD and CEO, Antara, said: “The ‘State of Seniors’ survey is highly relevant for a country like India that is expected to witness major demographic shifts. Over the next few years, the senior population will constitute a significantly important consumer segment and will need specialized services and products for a hassle-free aging experience.”
He added: “Through this survey, we aim to highlight the mindsets, attitudes, social preferences and purchasing behaviours of seniors in India so that we are able to cater to their age-specific needs with the right products and services. This will be a major step towards unlocking the economic and social potential of this segment.”
The findings of the survey report were cited in the HealthCare World report.
The Korean giant’s early bet on mobile phones helped it hit the $10-bn mark in India, but in its 25th year it ...
Antrix should adopt a different tactic than merely fighting over jurisdiction: Experts
Invest in relationships, enterprise, behaviour, effort and learning
From different types of osmoses to new membranes, researchers have come up with ways of drawing water
Only half the Sensex stocks have bettered the index’s return in the last 10,000-point journey
High valuation and stiff competition from larger players are a dampener
Investors with a short-term perspective can buy The New India Assurance Company (NIACL) stock at current ...
₹1490 • HDFC Bank S1S2R1R2COMMENT 1475146015051520 Fresh short positions are recommended with a stiff ...
What makes the new crop of young Indian cricketers such game-changing winners? Over and above their talent, ...
Regina King’s film ‘One Night in Miami’ turns the spotlight on four young men’s often conflicting ideas of ...
Each new year millions of people around the world resolve to change their lives for the better. These ...
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor