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Now consumers will be able to listen to one of the most popular service of All India Radio- Vividh Bharati Services, on mobile phone, car stereos and the internet in the Delhi-NCR region.
Union Minister for Finance, Corporate Affairs and Information and Broadcasting Arun Jaitley inaugurated the launch of this service on the FM platform on Tuesday and said it will help the Vividh Bharti service to reach a wider audience in the Delhi-NCR region. He said that the introduction of the Vividh Bharati Services from Delhi on the FM platform will address the content and entertainment needs of the audiences in the city.
Jaitley said that the transmission will reach resident in the Delhi-NCR region with utmost clarity. A dedicated 10 KW transmitter has been installed for the VB Service Delhi and it will cover a minimum radius of 60 kms, an official statement said.
The other existing FM services of AIR are FM Gold (106.4MHz) and FM Rainbow (102.6 MHz).
Vividh Bharati on FM will be available in Delhi on 100.1 MHz. This is in addition to its availability on MW 1368 kHz. AIR also has its Local Radio Station Network in Frequency Modulation.
The statement added that Vividh Bharati is considered to be the most popular channel of All India Radio across the nation. While its services were available across most parts of the country on FM mode, in the 4 metros (with the highest population densities) it was being transmitted only on Medium Wave till recently.
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