Advertisers, be brave; agencies, be braver: Neil French Advertisers, be brave; agencies, be braver: Neil French Anyone who actually evaluates an agency by its award-performance is an idiot. — Mr Neil French, former global creative head, WPP Group, adasia 2011
For these crisis times — Indra Nooyi's Five Point Something For these crisis times — Indra Nooyi's Five Point Something
Will Akasa Air’s contra bet on Boeing 737 Max instead of Airbus pay off? Rakesh Jhunjhunwala’s Akasa airline has gone against the tide, placing its bets on Boeing aircrafts; it now needs to carve out a niche for itself
Breastfeeding, a responsibility, not choice Rate of initiation of breastfeeding within an hour of birth has declined in 5 years
Blockchain: Piloting the future of aviation Enables effective solutions that positively impact industry players and end consumers
What charts say about 6 key sectors and how to play them Do note that all the indices are selected purely based on the price action seen on the charts using technical analysis
Looking for safe havens? Try treasury bills Here is a complete lowdown on treasury bills, which are a good alternative to bank deposits, small savings schemes
Auroville: An utopian search for a better world Akash Kapur’s ‘Better to Have Gone’ traces what happens when we believe deeply in a quest and give up everything in its pursuit
Lady doctors and the rocky path to healing A handbook on India’s first women doctors holds up a mirror to the social and political realities of the 19th and early 20th century
Conquering Everest: A compelling account of how an impossible dream was achieved Jim Davidson dwells in detail on the failure to make it in the first attempt and the harrowing return to physically and emotionally draining climb up
