Amira announces prize scheme for basmati buyers

Amira Pure Foods Pvt Ltd has announced a scheme offering a prize of Rs 100,001 through a scratch card to those who buy their yearly requirement of basmati rice from the company.

Introducing “bharti” (new crop season) for a second consecutive year in Gujarat, wherein many people stock their annual requirements of various commodities, Mr Yogesh Arora, Senior General Manager, said the company’s premium branded traditional basmati rice range will be made available in 10 and 25 kg packing. Amira Pure Foods will also launch the same plan in Maharashtra, he said.