Videocon WallCam on Wednesday launched ‘Eco Series’ range of CCTV solution with prices starting at ₹4,990 (plus taxes).

With the launch of such mass market products, the brand aims at 11 per cent market share by 2020 and targets to be among the top three players by 2021 with a topline of ₹1,050 crore, the company said.

Videocon WallCam, a part of the Videocon group, is an end-to-end security and surveillance solution provider addressing enterprise, corporate, government and retail segments.

The 'Eco Series' comprises 1MP, 1.3 MP and 2MP AHD indoor and outdoor cameras and 4, 8 and 16 channel digital video recorders (DVRs). This new series will give choice to the end users to select a combination of cameras and DVRs as per their needs with plug and play convenience, the company said.

“Security and surveillance is need of the hour. The rise in malpractices, robbery, shoplifting and security concerns have increased the need for surveillance systems more than ever. One of the key reasons for poor penetration of CCTV solution in India is people's perception about the price. The launch of our 'Eco Series' is aimed to break the price perception that people have,” Arvind Bali, CEO, Videocon Telecom and Videocon WallCam, said.

Therefore, the company has managed to fix the entry price of the series for a complete CCTV solution comprising four cameras and a DVR at ₹4,990.

“With the launch of such mass-market products and solutions, our aim is to ensure market expansion and target to be among the top three brands by 2021. Being one of the most trusted brands in the country, we stay committed to our brand ethos of highest quality product at the most affordable prices,” Bali said.

The brand also plans to rollout the range in IP-based solution at a later stage. The 'Eco Series' will be available at all leading CCTV stores and the company also plans to offer the same through online channel as well at a later stage.

This entry level, low-priced series of CCTV solution is targeted at the retail segment comprising household and small commercial establishments, he said.

With the rollout of 'Eco Series', Videocon Wallcam aims to make CCTV solutions affordable and accessible to the end users who, as per the brand, perceive CCTV solution to be an expensive and complicated solution, he said.

Videocon has also recently partnered with Vodafone to launch the first of its kind 4G bundled CCTV solutions that includes 4G enabled vehicle surveillance kit and stand-alone 4G enabled outdoor/indoor CCTV cameras, both with a 4G Sim slot to support 4G connectivity.

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