Amway opens experience centre

Our Bureau Coimbatore | Updated on January 20, 2018 Published on March 17, 2016

Amway India has launched its first digitally enabled experience centre in Bengaluru. The centre aims to transform the consumer as well as the distributor's experience. It has been conceptualised and designed in partnership with Microsoft India, the company said in a release.

This digitally-enabled experience store would leverage multiple new-age technologies such as augmented reality, gamification, virtual makeover solution, interactive table application and virtual cart, Anshu Budhraja, Chief Executive Officer, Amway India said.

“We plan to strengthen our product portfolio by getting into newer categories like cookware with a line-up of products; and in this calendar year alone, we will launch 10 new products in the country,” he said.

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Published on March 17, 2016
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