Amul, the brand owned by Gujarat Cooperative Milk Marketing Federation (GCMMF), has retained its position as India’s No. 1 food brand, according to the Brand Finance India 100 - 2025 report.

Amul recorded an impressive 24 per cent year-on-year growth in brand value, reaching $4.1 billion, reinforcing its leadership in India’s food and dairy sector, stated an official release here.

Amul leads the list of India’s Top 5 Food Brands ahead of Mother Dairy, Britannia, Nandini, and Dabur.

The report attributes this growth to Amul’s strong product portfolio, particularly its expanding protein range and health-focused offerings, which have been gaining traction in the Indian market. The brand’s competitive pricing, deep market penetration, and consistent consumer engagement have also contributed to its valuation surge.

Jayen Mehta, Managing Director, GCMMF (Amul), stated: “We are honoured to be acknowledged as India’s strongest food brand in 2025, while in its 2024 Brand Finance Report Amul was declared the World’s Strongest Food and Dairy brand.”

He added, “This recognition holds particular significance as it coincides with the International Year of Cooperatives, reaffirming the strength and resilience of our cooperative model. It reflects the collective efforts of millions of dairy farmers and our unwavering commitment to providing high-quality, affordable food and dairy products to consumers.”

Amul has also been ranked as the third strongest brand in India overall, across all categories, with a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating—testament to its enduring consumer trust and preference. The report notes that Amul’s entry into the North American market marks a significant strategic milestone, positioning the brand for long-term global growth.

Published on June 29, 2025