AI-native operating system ShopOS has secured a $20 million investment led by Binny Bansal’s 3STATE Ventures. The funding will be used to accelerate platform development, scale its Product & Engineering team, and onboard more brand partners across the globe.

Its platform provides brands with an intelligent AI workforce to fundamentally transform how they make, manage, and market their products, enabling generative and user-centric commerce on a global scale.

“ShopOS is building the commerce stack of the future with AI at its core. The potential for an AI-driven operating system to empower brands, particularly in navigating cross-border commerce and hyper-personalization, is a lot. Sai and Ajay have the proven e-commerce and technical expertise required to execute this vision,” said Binny Bansal.

“The e-commerce landscape has evolved dramatically, yet the operational models for brands haven’t kept pace. Brands have been constrained by the very tools meant to empower them. What we’re excited about is the emerging potential of ambient agents. These don’t just assist, but execute key commerce functions, all in the background. Generative commerce is in its early days, but it’s increasingly clear that the way we shop is going to fundamentally change soon,” commented Sai Krishna V K and Ajay P V, Co-founders of ShopOS.

“The friction in content creation and personalization is significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe, and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of commerce,” they added.

ShopOS has early customers in India, Europe and UAE and has plans to expand to more brands in the coming year.

(With inputs from bl intern Nethra Sailesh)

Published on June 26, 2025