Comments
Online jewellery retailing portal CaratLane.com has launched Cash-On-Delivery facility across 214 cities in India for purchases up to Rs 49,000.
This step will bring CaratLane.com closer to a wider customer base across the country that have access to the Internet, but not necessarily a financial instrument such as a credit or debit card, a press statement said.
It is also expected to play a role in getting the first time online shopper, particularly from tier 2-3 geographies, to look at online shopping favourably, the statement said.
According to the statement, the facility was launched primarily to enable customers get over the apprehension of making online payments and has helped Indian e-commerce reach out to a wide base of shoppers across rural and semi-urban India without the precondition of possessing a banking card. Nearly half of all online shopping in India is reportedly with the cash-on-delivery option, the statement said.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.