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Line Corporation, the owner and operator of the free call and messaging app LINE, has tied up with online deals site Groupon.
The deal will enable Line users bag exclusive ‘LINE only’ deals such as ‘Manic Monday’, where the users get a chance to take home freebies, among others.
"We have seen a fantastic uptake of LINE in the last few months and have recently hit a 16 million mark. With this partnership we are aiming to create an exciting market place for young consumers on the application. The idea is to build an unending ‘surprise’ element on the app," said Damandeep Singh Soni, Head of India Business Development, LINE.
Ankur Warikoo, CEO, Groupon, said that the aim has always been to provide unique and irresistible experience to the customers and the portal focuses on exploring this even through relevant associations and unique partnerships.
"We are confident that Groupon users across the country will now enjoy exclusive deals on their smartphones through the LINE app,” Warikoo said.
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