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Lycos Inc., acquired by the Hyderabad-based digital marketing solutions firm Ybrant Digital, has launched Lycos Life, a consumer products division. The new division will focus on communication and information management as people embrace things and services that are connected to the Internet.
“It will help people manage their IoT life,” Lycos Chief Executive Officer Suresh Reddy has said.
Announcing the launch of the division here on Thursday, he said the division would launch two products next month that help them simplify the way they leverage Internet for their daily use.
“More and more people will rely on the Internet as more Internet enabled devices are introduced to the market. Within the next ten years, IoT is predicted to become a $19 trillion market. Lycos is developing ways to help users sync their Internet data with their everyday lives,” he said.
Quoting Cisco & DHL report, he said that the number of devices connected with Internet would grow to 50 billion by 2020 from the present 15 billion devices.
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