Social Media

Facebook is scaling back its podcasting plans

Madhu Balaji | Updated on: Apr 19, 2022
Representative image

Representative image | Photo Credit: hocus-focus

According to a spokesperson, the social media giant is seeing decent engagement with audio features

In April 2021, Facebook announced a series of new audio features, including support for podcasts and the Clubhouse app. Now, in a year of its foray, the company’s interest in the space is starting to fade, a Bloomberg report said.

Facebook has struggled to attract young users to its platform in recent years, according to a report by XDA Developers.

The social media giant currently focusses on pursuing other opportunities with podcast partners. The company is also said to be focussing on short-video projects called Soundbites. According to a statement by a Facebook official, the company will begin testing Soundbites with a select number of creators and refine the product before making it available to everyone.

A Meta spokesperson told TechCrunch in an email that the company is seeing decent engagement with audio features. According to a Bloomberg report, Facebook is still working on podcasts, indicating the company may not entirely give up on podcasts and audio features. Bloomberg reported Facebook had looked into creating a training program to bring creators to its platform, but did not go about it.

Published on April 19, 2022
This article is closed for comments.
Please Email the Editor

You May Also Like

Recommended for you