PepsiCo India on Wednesday said that its bringing its premium potato chips product Lay’s Maxx from its global portfolio to India. Present in markets like Europe, USA and Middle East, Lay’s Maxx’s core target audience is young males. The company has tied up with Amazon to launch the product in a 4 pack bundle priced at Rs 120.
The product is available in two flavors – Sizzling Barbecue and Macho Chilli at price points of Rs 15 and Rs 30 each.
In a statement , Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India said, “Lay’s Maxx is one of our most differentiated, global offerings and we are delighted to bring this to the Indian consumers. Lays Maxx offers a unique texture with deep ridges and a crunchy hard bite. “
Lay’s Maxx is available in select retail outlets across the country from mid-March 2015, the statement added.
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