The sales turnover of Amul brand of milk and dairy products soared to ₹33,150 crore in 2018-19.

The turnover, of Gujarat Co-operative Milk Marketing Federation Ltd., (GCMMF) which markets the Amul brand, is 13% higher than the previous financial year, said Ramsinhbhai P Parmar, Chairman, while announcing results of the apex body of dairy cooperatives in Gujarat in the 45th Annual General Meeting of GCMMF on Tuesday.

The mantra of rapid expansion has yielded rich dividends with the Federation’s sales turnover increase four times from ₹8,005 crore in 2009-10 to ₹33,150 crore in 2018-19.

The Group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under the Amul exceeds ₹45,000 crores (US$ 6.5 billion).

GCMMF aims to achieve turnover of ₹50,000 crore and become the largest FMCG organization in India by 2020-21. In the long-term, Amul aims to establish itself as the largest dairy organization in the world, rising up from its current ranking as the ninth largest dairy organization globally to top three.

During the last nine years, GCMMF’s milk procurement witnessed a increase of 153% due to high milk procurement price paid to its farmer-members which increased by 105% in this period, Ramsinhbhai said.

Considering urbanization and population growth estimates, India will need around 600 million metric tonnes of milk per year (65 crore liters per day) in 2050-51, from the existing 176 million metric tonnes per year (48 crore liters per day) to fulfill the demands.

This means that milk production needs to grow at around 3.2% CAGR for the next 40 years. This can be possible only when dairy farmers are given stable and remunerative prices through proper market linkage. In order to achieve this estimated growth in demand, the time is ripe for the Second White Revolution in India, he added.

Jethabhai Bharwad, Vice Chairman, said that for the last 21 years, India continued to be the largest producer of milk in the world and is likely to retain its prime position with an annual growth rate of 5.5% during the last three to four years as against global milk production, which is growing at just 2%. India contributes almost 50% of the global growth in milk production. The monetary value of milk produced in India is around ₹7 lakh crores which is more than the total value of all pulses and grain put together.

R S Sodhi, Managing Director, emphasized that Amul has already upped its total milk processing capacity to 360 lakh litres per day and planned for a 400 lakh litres per day expansion within the next two years.

In Gandhinagar (Gujarat), AmulFed Dairy’s capacity expansion from 35 lakh litres per day to 50 lakh litres per day further underlines its status as the largest dairy factory in India, he added.

He said GCMMF had introduced 102 new products in the last four years.

comment COMMENT NOW