Greeting card and gifting brand Archies Ltd has entered into a licence agreement with Hallmark Cards Inc, the $4-billion global market leader in social expressions, to bring exclusive Hallmark retail outlets across the country. The company plans to create a similar chain of Hallmark stores (as operating in the US) all across India. These stores will retail exclusive Hallmark products, including cards, stationery, ornaments and gifts, including the powerful and synergetic brands such as Crayola art products, the William Arthur range of luxury stationery, and merchandise of world famous characters such as Snoopy & Garfield among others. The current plan is for Archies is to operate a parallel retail programme of Archies Gallery stores and Hallmark stores. Mr Anil Moolchandani, Chairman of Archies Ltd, said in a statement, “It had always been my desire to partner with Hallmark whose reputation as both the leader in greeting cards and in corporate ethical responsibility was well known”. To help make this happen, is the behind the scenes design and manufacturing. Archies has an integrated manufacturing-cum-warehouse located at a 3.5 acre campus in Manesar. This is backed by a fully equipped modern design studio. The first stores to be opened in New Delhi/ NCR and Mumbai; the company plans to open up 20 within 12 months and is expected to expand to 100+ in three to five year period, the statement said.

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