Milan Rao has been appointed President and CEO, GE Healthcare South Asia and Managing Director, Wipro GE Healthcare.

Effective May 1, 2015, he replaces Terri Bresenham, who has been leading GE Healthcare’s South Asia business since September 2011. Milan will report to Azim Premji, Chairman, Wipro Ltd. and Banmali Agrawala, President and CEO, GE South Asia.

In his new role, Milan will build on Wipro GE’s expansion plans and continue to strengthen the company’s ‘In India, for India’ proposition of innovating disruptive technology and business solutions to enhance access to high quality, affordable healthcare solutions.

Terri, a 25-year veteran at GE, will move to a global role. In the last three years, she has led GE Healthcare to launch winning initiatives like skill building programs, industry partnerships and breakthrough products such as Discovery IQ and Revolution ACTs.

Banmali Agrawala, President and CEO, GE South Asia, said, “Milan will take GE’s mission of a Healthier India forward through development of disruptive technologies and business models in India, for India. Our Healthcare business reinforces our philosophy of creating localised and affordable solutions.”

“Wipro and GE have enjoyed a strong and enduring partnership lasting over 25 years that has made an indelible mark on India’s healthcare industry. I am confident Milan will further strengthen this relationship and give an added impetus to our mission to build a healthier India,” said Azim Premji, Chairman, Wipro Ltd. and Non-Executive Chairman, Wipro Enterprises Ltd.

Milan joined Wipro GE Healthcare in August 2013 as Chief Operating Officer. Prior to that he was CEO for the Enterprise Business at Bharti Airtel, where he was responsible for a business serving 2500+ corporate and government institutions in India and globally. He has over 20 years of senior management and leadership experience in several industries including Telecom, Financial Services and FMCG. Milan brings a wealth of experience in driving business strategy, sales, marketing and general management at multinational and Indian companies such as Bharti Airtel, Morgan Stanley, Citibank and Seagram.

As Chief Operating Officer of GE Healthcare South Asia, Milan has built and driven strategies to successfully take GE’s healthcare solutions closer to healthcare providers across all parts of South Asia and has integrated systems and processes that have helped to build a differentiated customer experience.

“Wipro GE has achieved several milestones on the promise of delivering affordable and accessible healthcare. I am looking forward to expand our leadership in the market, accelerate innovation and distribution capabilities to continue enhancing customer centricity and technology adoption for quality healthcare diagnosis everywhere” said Milan.

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