Reliance Digital TV inks pact with MIRC Electronics

PTI Mumbai | Updated on February 15, 2011 Published on February 15, 2011

Reliance Digital TV has inked a corporate alliance with MIRC Electronics through which customers can avail themselves of Reliance Digital TV on purchase of Onida television sets.

The offer is open on select models of Onida LEDs, LCDs, ultra-slim, flat and thunder models, a press release issued here today stated.

Reliance Digital TV is a leading direct-to-home (DTH) service provider.

The alliance comprises all the three offerings from Reliance Digital TV — high definition-cum-digital video recording box, high definition set-top box (STB) and standard definition STB, the release said.

The offer is valid till March 31 and available for customers across India.

The Reliance Digital TV Senior Vice-President & Chief Marketing Officer, Mr Umesh Rao, said: “Onida TV buyers are in for a superlative digital TV viewing experience with our range of product offerings. With the excitement building up for World Cup cricket, this alliance will give us accelerated volume momentum on ground.”

Reliance Digital TV is a wholly-owned subsidiary of Reliance Communications, an Anil Ambani group company.

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Published on February 15, 2011
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