Elon Musk’s Twitter is on a layoff spree as the chief continues to sack employees, this time from the sales and engineering departments. According to The Verge report, dozens of employees were fired last week marking the third round of layoffs.

Musk promised employees at Twitter’s San Francisco headquarters in November that it would not terminate employment anymore. He had been constantly focusing on changes in the platform’s algorithms. 

Meanwhile, Musk has given an internal directive to revamp how ads are targeted in Twitter’s main feed. He plans to change the platform’s ad targeting to operate like Google search ads, that target keywords rather than user activity and profile. 

Also read: Twitter to open source its algorithm 

Musk set the target to implement these changes within one week. Ex-employee Marcin Kadluczka who directly reported to Musk before being laid off said in a tweet that it is not feasible. 

Former Twitter ads head Bruce Falck also reacted to Musk’s tweet.

Amid layoffs, the company is also looking for ways to cut down expenses. The microblogging platform is letting go of Slack, a chat tool, reported Platformer. According to a Bloomberg report, the company shut down its offices in Mumbai and Delhi and ordered staff to work from home.

Also read: What is Aadhaar Mitra?

More Like This

Published on February 24, 2023