Zoho, a software product company on the cloud platform, has launched India’s first developer programme and marketplace that provides developers tools to create and sell custom-built apps to over 20 million Zoho users worldwide.

It is similar to developing apps based on the Android or iOS platforms.

The company also launched a multi-channel customer relationship management and email client for salespeople.

Zoho CRM supports email, social media, live chat and social communications to enable salespeople to engage with their customers and prospects across all verticals in real time.

“With Zoho Marketplace and Zoho Developer, the company has evolved from a product suite into a platform,” said Mani Vembu, COO, Zoho Corp. With nearly two million, India has the second highest number of software developers in the world. “We are the first company to create a platform for developers where they can create solutions and sell to our global user base.”

Vembu said Zoho takes no commission from Zoho marketplace sales. Developers can also privately share the custom solutions they build for individual clients instead of through the Zoho Marketplace. In a typical marketplace, operators take a significant cut of each partner sale, up to 30 per cent or more in some cases.

Meanwhile, the privately held company plans to double employee headcount of 4,000 over the next 3-4 years. It is building a second facility adjacent to its campus in city outskirts, he said.

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