School of Business Management and Legal Studies, University of Kerala, and HLL Academy, an educational initiative of HLL Lifecare, will hold a two-day national conference on ‘Social Marketing: Role of academics, government, public sector and NGOs” here on Friday and Saturday. N Veeramanikandan, Pro Vice-Chancellor, University of Kerala, will inaugurate the event. KS Chandrasekar, Director of the school and Organising Secretary will introduce the theme. C Ganesh, KC Sunny and R Vasanthagopal will speak on the occasion.

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