Amazon has entered into a long-term licensing deal with director-producer Karan Johar’s Dharma Productions to stream both new and old titles on Amazon Prime Video, when it launches the services in India later this year.

The digital premier for the upcoming Dharma releases on Prime Video will include flicks like Ae Dil Hai Mushkil (starring Aishwarya Rai Bachchan, Ranbir Kapoor), Oh Jaanu and Badrinath Ki Dulhania , among others.

With this deal, existing Prime members will have access to unlimited streaming of this popular content.

“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video. We know our members are going to love the broad selection of films and stories,” said Nitesh Kripalani, Director and Country Head, Amazon Video India.

Apoorva Mehta, CEO, Dharma Productions, said: “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on video-on-demand and OTT platforms. “We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

The library of films on Prime Video will comprise blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past such as Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath .

Earlier this month, Amazon had reportedly inked an agreement with Mukesh Bhatt-owned Vishesh Films for content.

E-commerce giant Amazon had launched Amazon Prime in July this year. The company is yet to launch its video services for Prime.

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