Hamdard Laboratories Ltd, a company known for its Unani, health and wellness products and beverages, plans to set up its fourth manufacturing unit in the country in the Western region to meet its expansion plans.

The company, which was established in 1906 by Hakeem Hafiz Abdul Majeed, has three manufacturing units at Delhi, Manesar and Gaziabad, all located near Delhi, has identified a site near Aurangabad for its fourth manufacturing facility. “This will see investment of about ₹30-40 crore,” said Mansoor Ali, Chief Sales and Marketing Officer.

“As a company, which has expanded its range of products and has been introducing new ones, is considering another manufacturing unit in the South to cater to the growing requirements,” he said.

Speaking on the sidelines after launch of Rooh Afza Fusion, a ready-to-drink beverage in an easy to consume pack, he said, “This is a non-aerated drink available in several flavours.

The non-aerated drink market is expanding at a rapid pace and the launch fits well into the way people, particularly youth look at juices,” he said.The company, which closed last financial year with a turnover of ₹700 core has registered a compounded annual growth rate of over 20 per cent. Of the total business, 12 per cent comes from exports.“We had pilot launched the Fusion range in September in Delhi and Uttar Pradesh. After it was well received in the market, we are gradually introducing it across the country through a chain of outlets,” he said.

“The launch phase saw sales of over 9 lakh units in the first month and the consumer off-take was positive. Now we are launching in many flavours,” he said.

Of the country's soft-drinks market of ₹28,000 crore, about ₹10,000 crore is from aerated drinks and ₹18,000 crore is from the non-aerated market, growing at 24 per cent.

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