The country’s largest two-wheeler manufacturer, Hero MotoCorp, in a first, has launched an e-commerce portal for selling genuine parts and accessories to consumers.

Called www.hgpmart.com ​, an exclusive e​-commerce platform, the site will be dedicated to Hero customers and enable them to purchase Hero parts online directly from the company.

“The portal will allow them to buy the correct parts for their motorcycles and scooters, at the click of a button, from the comfort of their homes,” Hero MotoCorp said, adding that through this e-commerce website, the company plans to reach its customers across the country efficiently.

The company will use a hub and spoke model to ensure that the deliveries to customers are swift and timely. The company will service the customers through its extensive reach of close to 100 parts distributors across the country, it said.

Hero MotoCorp has partnered with Delhivery, a pan India e-commerce logistics service provider, to deliver parts and accessories to customers across the country, the company added.

Hero MotoCorp had earlier partnered with Snapdeal, through which the company sold over five lakh two-wheelers, in just over a calendar year.

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