Companies

Maruti Suzuki launches Ecstar brand of lubricants, car-care products in Arena workshops

Our Bureau New Delhi | Updated on July 19, 2018 Published on July 19, 2018

Maruti Suzuki India MD and CEO Kenichi Ayukawa and Senior Executive Director Randhir Singh Kalsi at a press meet in New Delhi on Thursday   -  PTI

The country’s largest passenger car manufacturer Maruti Suzuki India (MSIL) on Thursday introduced Ecstar, the global brand of lubricants, coolant and car-care products. Previously available at Nexa service workshops only, it will now be offered across all Maruti Suzuki Arena workshops across the country.

The company has also introduced a new range of engine oil, 0W16. This advanced oil will help reduce friction, leading to improved fuel efficiency and cut down on CO2 emissions. Being low viscosity oil, it will also ensure engine durability, MSIL said.

“At Maruti Suzuki, we believe in providing our customers with the best of technology and convenience. And to ensure optimum performance of Maruti Suzuki cars, we are now extending the Ecstar portfolio to Arena. Ecstar oil is a powerful lubricant that not only enhances the performance of vehicles, but its optimal lubricant formulation also offers outstanding engine protection, which results in the long life of the engine and improved fuel efficiency,” Kenichi Ayukawa, Managing Director and Chief Executive Officer, MSIL, said.

Ecstar, as a brand of high-performance engine oil and coolant and chemical products, was launched by Maruti Suzuki’s parent Suzuki Motor Corporation, Japan in 1984.

In 2015, SMC promoted Ecstar as a global brand of high quality products. At present, the brand is widely marketed across Europe, the US, Mexico, Australia and South-East Asia, the company said.

The range of Ecstar products includes engine oils, coolants, injector cleaner, automatic transmission oil, car-care products, and screen wash for cars. More products will be added to the Ecstar range in India progressively, the company added.

Published on July 19, 2018
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