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The enterprise application software market in Asia-Pacific (excluding Japan) grew 6.5 per cent in 2013 to reach $12.6 billion, slightly lower growth than in 2012, according to a Gartner study.
Application software market includes enterprise resource planning (ERP), office suites, customer relationship management (CRM), business intelligence (BI), supply chain management (SCM), enterprise content management (ECM), digital content creation (DCC), Web conferencing and project and portfolio management (PPM) software.
Mixed performance
Countries in the region showed mixed performance. Australia stood out as the fastest growing market among the mature Asia-Pacific countries driven by the growth in CRM investments, BI and analytics, new spending on SaaS and cloud-based deployments, as well as upgrades and improvements to continue the modernisation of established, mission critical software. Application software revenue in Australia totalled $3.4 billion (A$3.5 billion) and grew 7.7 per cent from 2012.
Meanwhile, China continued to face moderating growth due to slowing domestic and export market demand. In China, application software revenue reached $3.1 billion (RMB 19.1 billion), an increase of 5.9 per cent over 2012.
“The software industry is in the middle of a multi-year cyclical transition as organisations are focusing investment on technologies to support existing systems, in order to maintain competitiveness, while still taking advantage of cloud/subscription-based pricing, where it makes sense to grow and advance the business,” said Gartner research director Yanna Dharmasthira.
Top five vendors
The top five vendors in Asia-Pacific (excluding Japan) remained stable, but their success and performance in various countries greatly varied. ERP, CRM, office suites, and BI and analytics were the largest software markets. These software segments also dominated in Australia, however, CRM played a bigger role in terms of share.
In Australia, the ranking is the same except for Salesforce.com in fifth place. The variation in the top five vendors in Australia compared to Asia-Pacific overall reflects the difference in technology priorities between mature and emerging markets. ERP is still the dominant software revenue contributor in many emerging countries, where local vendors played stronger roles, such as in China.
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