Comments
Consumer durable firm Carrier Midea India Pvt Ltd has appointed DDB Mudra Delhi as its creative agency for the Midea Brand.
DDB Mudra Group was entrusted with the account after a multi-agency pitch. The agency will focus on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand, the company said in a statement.
Confirming the agency appointment, Mr Sanjay Mahajan, Vice President – Sales & Marketing, Carrier Midea India, said, “We are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals.”
Carrier Midea India is a new entrant in the Indian home appliances market .
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.