Chinese mobile handset-maker Oppo has started manufacturing mobile phones on a trial basis using the factory of the Taiwanese electronic contract manufacturer Foxconn at Sri City in Andhra Pradesh.
It is considering setting up its own manufacturing facility by next year-end, said Kai Feng, Vice-General Manager, Oppo Mobiles India Pvt Ltd. Oppo started the trial manufacturing from August with a few hundred handsets of its basic model Joy Plus to first measure the quality of the phones before going for mass production, he told newspersons.
‘Make in India’ initiative For ‘Make in India’, Oppo is considering setting up its own factory by the next year end. “It is too early to give details as we are looking at various legal issues. Our officials at the headquarters are working on this,” he said.
Since January, Oppo has sold nearly 4 lakh mobile phones that are priced between ₹5,999 and ₹42,999 in India. The target is to sell around 15 lakh phones by March 2016. In Tamil Nadu alone, it is targeting to triple sales to 1.50 lakh handsets by the financial year end, he said.
Oppo today launched its 4G Neo7 smartphone in Tamil Nadu with a price of ₹9,999. In future, all the phones from the company will be 4G compatible as the market is slowly moving to 4G from 3G. The company is open to tie up with telecom companies to bundle its 4G phones, he said.
Feng said that Oppo, which roped in Hrithik Roshan and Sonam Kapoor for its television commercials, has so far spent nearly ₹25 crore on branding.