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Fuelled by festive buying and strengthening commercial demand, tablet vendors have seen the strongest growth in sales in the third quarter of 2014.
According to International Data Corporation (IDC), tablet market shipments grew 10 per cent compared to the previous quarter making it a 0.94-million-units market.
“Due to continuous onslaught from the “Phablets” (which IDC defines as 5.5 inches -6.99 inches screen size smartphones), small screen tablets are taking a hit and there is more uptake on tablets which are screen sized between 8-9 inches. This has however led to an overall improvement of the average selling price for the category,” said Kiran Kumar, Research Manager, Client Devices IDC India.
Samsung continues to lead with 22 per cent market share. Micromax retained its second spot with 11 per cent share while iBall and Datawind are the other major players.
Suneet Singh Tuli, President & CEO, DataWind, said, “We see a growth of about 30-35 per cent on a year-on-year basis, especially in the entry-level from people who cannot accord a laptop, but need internet access. The real opportunity is in the sub-₹5,000 category, while the growth in e-commerce would also contribute to the growth of this sector.”
IDC said that in 2015 commercial segment is likely to grow in comparison to a stable consumer market. “Government projects and government-aided education projects should remain key to the growth in the commercial tablets,” it said.
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