Ch RS Sarma

Cardlytics, an Atlanta-based IT company, opened its first centre in Asia on the hill near Rushikonda on beach road here on Monday morning.

Scott Grimes, CEO, told the media on the occasion that the the Nasdaq-liste company offered a purchase intelligence platform that makes marketing more relevant and measurable. He said the UK office was opened in London in 2013 and the Vizag one is “our first one in India and with the office here we hope to leave our footprint not only in India, but in Asia.”

Carlytics, with its headquarters at Atlanta, has offices in London, New York and San Francisco, and now in Vizag.

He said the company is dealing with 2,000 financial institutions in the US and the UK to run their banking reward programmes that promote customer loyalty and deepen banking relationships.

“In India, we want to foray slowly into the market. Initially, it will only be a R&D centre and we will serve our global clients from here. But it will not be merely a BPO. We will develop products and promote the right ecosystem for fintech,” he said.

Lynne Laube, the co-founder, and Scott Grimes thanked the AP government for its pro-active fintech policies.

Recruitment

Satish Gaddipati, chief technology officer in charge of the centre, said the company plans to hire 80 full-time employees. Peter Gleason, the chief technology officer in the US, said the business models developed in the US and the UK would be suitably modified to suit the Indian conditions.

“This Indian office is crucial to our expansion plans in Asia,” he said.

Srinivasa Murthy and Ravi Prakash, officials representing the IT department of the AP Government, Manohar Reddy, Director of Engineering (Cardlytics), O Naresh Kumar, CEO of Symbioysis, a local IT company, and Padmavathi, CEO of Mahati Software, also spoke.

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