Zee5 partners with Israeli firm Applicaster to improve viewer experience

Our Bureau Mumbai | Updated on June 10, 2019

Rajneel Kumar, Business Head- Expansion Projects & Head of Products, ZEE5 India with Jonathan Laor, Co-Founder and CEO, Applicaster at the Indian Embassy in Tel-Aviv, Israel to sign the MoU between the two companies.

ZEE5, the OTT digital platform of ZEE Entertainment Enterprises Ltd., announced a strategic partnership with Israeli cloud platform Applicaster for developing and managing it's app.

The collaboration was inked in the presence of Pavan Kapoor, Indian Ambassador to Israel. Applicaster in Tel Aviv, Israel will focus on redesigning the entire interface of the ZEE5 app given the evolving trends and preferences of the new-age OTT viewer. It will also enhance the features and functionality of ZEE5’s offering to ensure a rich, seamless viewing experience to the viewers.

Speaking about the partnership, Tarun Katial, CEO, ZEE5 India said, “India is the world’s fourth largest app market and one of the most crowded one for OTT players. Today we have become the first to harness the capabilities of Israeli tech start-ups and their expertise in the mobile entertainment space.”

ZEE5 has partnered about 14-15 Israeli tech start ups for sprucing up various aspects including the content recommendation engine.

Applicaster Co-Founder and CEO, Jonathan Laor said, " Applicaster is thrilled to be chosen as ZEE5’s partner of choice in realizing their desire to minimize development time and integrate the best of breed components necessary to deliver an industry leading user experience to their 61.5 million monthly active users.”

Applicaster has also developed and enhanced applications for global brands like DirectTV and Televisa.

Published on June 10, 2019

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