Zee5 partners with Israeli firm Applicaster to improve viewer experience

Our Bureau Mumbai | Updated on June 10, 2019 Published on June 10, 2019

Rajneel Kumar, Business Head- Expansion Projects & Head of Products, ZEE5 India with Jonathan Laor, Co-Founder and CEO, Applicaster at the Indian Embassy in Tel-Aviv, Israel to sign the MoU between the two companies.

ZEE5, the OTT digital platform of ZEE Entertainment Enterprises Ltd., announced a strategic partnership with Israeli cloud platform Applicaster for developing and managing it's app.

The collaboration was inked in the presence of Pavan Kapoor, Indian Ambassador to Israel. Applicaster in Tel Aviv, Israel will focus on redesigning the entire interface of the ZEE5 app given the evolving trends and preferences of the new-age OTT viewer. It will also enhance the features and functionality of ZEE5’s offering to ensure a rich, seamless viewing experience to the viewers.

Speaking about the partnership, Tarun Katial, CEO, ZEE5 India said, “India is the world’s fourth largest app market and one of the most crowded one for OTT players. Today we have become the first to harness the capabilities of Israeli tech start-ups and their expertise in the mobile entertainment space.”

ZEE5 has partnered about 14-15 Israeli tech start ups for sprucing up various aspects including the content recommendation engine.

Applicaster Co-Founder and CEO, Jonathan Laor said, " Applicaster is thrilled to be chosen as ZEE5’s partner of choice in realizing their desire to minimize development time and integrate the best of breed components necessary to deliver an industry leading user experience to their 61.5 million monthly active users.”

Applicaster has also developed and enhanced applications for global brands like DirectTV and Televisa.

Published on June 10, 2019

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.