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Karnataka Bank, which has introduced the regional sales executive (RSE) concept, hopes to cover 60-70 per cent of branches under this concept in the coming days.
Mahabaleshwara MS, Managing Director and Chief Executive Officer of Karnataka Bank, told BusinessLine on Tuesday that RSE is one of the major initiatives of the bank under the transformation journey. This has helped reduce the turnaround time for credit delivery.
Stating that earlier the bank had a branch manager-centric loan-delivery system, he said now branches act as lead generators. The RSE allots these leads to the sales officers, who will call on the prospective clients directly.
Along with their dedicated sales team, RSEs will act as the new business facilitators/enablers to supplement branch heads. Customers need not come to the branch to meet their credit requirements.
He said the introduction of the RSE has helped the bank bring down the turnaround time for credit delivery to five days from 30 days earlier.
The concept of RSE was introduced on a pilot basis nine months back. Now, it is being extended to all centres. Around 60-70 per cent of the branches would be covered under this model, he said.
Earlier, while addressing the regional heads of the bank at the annual review meet in Mangaluru on Tuesday, he said the bank has successfully completed its first year of transformational journey.
The new approach towards business is being driven by technology.
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