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Cisco launched the ‘START’ product in Coimbatore to accelerate digitisation of SMBs in this part of the country.
The product, according to Sudhir Nayar, Managing Director, Commercial Sales, Cisco (India and SAARC), has been specifically designed to help SMBs build their digital foundation and become globally competitive.
“It was launched last year and we have during the past 12 months on-boarded over 5,000 new SMB customers. The product has been further modified to make it simple and affordable,” he added.
Tamil Nadu houses close to 2.18 lakh SMBs and studies reveal that around 70 per cent of them continue to work offline.
While rising adoption of mobile devices and improved connectivity are accelerating the growth of the SMBs here, they face the challenge in accessing the right technology, lack of skill sets coupled with high entry cost that limit their ability to scale and seize opportunities. The product aims to make it easy for SMBs and mid-market customers to embrace digitisation by providing them access to a suite of simple, secure and smart enterprise-class technologies, specifically tailored to suit their needs, he added.
Cisco India is working with 30,000 SMBs at present. It is looking at a three-fold increase in adoption level in two years. “We are adding 20 new customers every day, working with 3000+ partners.” he added.
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