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Hockey India has said that telecast rights for the Hockey India League (HIL) and all International Hockey matches hosted by it in India has been extended with Star Sports for a period of another three years.
Star Sports and Hockey India had agreed to join hands to promote the sport in 2012 for an initial period of three years.
The agreement comes on the heels of Star Sports being the global broadcast partner for the International Hockey Federation for the next eight years, starting from January 2015.
With the extension to the agreement, Star Sports will also be the host broadcaster of Hockey India League (in India and globally) and the Hockey India International matches (in India and globally) for the period 2016 – 2018.
Narinder Dhruv Batra, President, Hockey India said, “Star Sports understand the target audience’s pulse and they package the entire show accordingly. We have seen this in our association with them since the inception of the Hockey India League. Keeping this in mind they are the ideal choice and we are happy that we have mutually agreed to continue this association for the next three years”.
Uday Shankar, CEO, Star India said, “The decision to continue our association with Hockey India is in line with our commitment towards development of a multi sports culture in India. We believe in the potential of hockey as a sport and through our association with Hockey India, will work towards popularising the sport and bring the fans back to hockey.”
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