Steeloncall Services (India), an aggregator of steel with an online platform, intends to invest ₹170-200 crore on setting up a chain of warehouses in India.

The first of the warehouses, planned near Amaravati, Andhra Pradesh, will see an investment of about ₹32 crore.

“The company’s e-commerce platform has recently signed a memorandum of understanding with Andhra Pradesh to set up a warehouse at Amaravati with an investment of ₹32.68 crore. Similar warehouses are planned and will be developed in a phased manner,” said A Ravi Kumar, Chairman, Steeloncall.

E-commerce platform

“Our business model is based on direct delivery of steel from manufacturers and through digital market place. Along with warehouses, we also plan to set up services units. These will provide value-added services, including offering steel items to exact specifications so that it becomes easy to use them,” he said.

The two-year-old Hyderabad-based company has plans to go national in setting up warehouses. The online platform connects stakeholders in the steel supply-chain. It offers multiple brands and grades of steel, sourced from vendors and manufacturers pan India, and at real-time market prices, in addition to several value-added services.

The company sustains its business through handling charges of ₹200 per tonne. Since inception, the company has supplied more than 30,000 tonnes of steel with a transaction value of over ₹150 crore. Currently, the company has clientele in Andhra Pradesh, Telangana, parts of Maharashtra, Karnataka and Odisha. As it expands its footprint to become a pan-India business, it is targeting sales of over ₹1,000 crore.

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