New Delhi, Nov. 18
The next time you tune in to election-based programmes, such as Raj Tilak on Aaj Tak or Kaun Banega Mukhyamantri and Ghoshnapatra on ABP news, do notice the new sponsor tag —...
San Francisco, Oct 19
Google-owned online ad-placing service DoubleClick announced that the way has been cleared to include space at Facebook.Google had previously been shut out of the social network’s advertisi...
Mumbai, Oct 3
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for all series to be played in India to media majors Star India and ESPN Software, for a base price of Rs...
New Delhi, Sept. 26
Industry estimates suggest that zero per cent finance offers constitute approximately 35-40 per cent of the total sales of the durables industry.
Mumbai, Sept 13
Skincare brand Nivea India, an affiliate of Beiersdorf AG, has launched a new campaign for its men fresh active deodorant. The deodorant campaign features actor Arjun Rampal who is the f...
Mumbai, Sept 6
The Advertising Standards Council of India (ASCI) has launched its newly designed Web site www.ascionline.org
. The Web site incorporates an O...
New Delhi, Aug 24
Information and Broadcasting Minister Manish Tewari today asked TRAI reconsider the issue of imposing the 12-minute advertisement cap on news channels suggesting the implementation could be made s...
Taipei, Aug 12
Taiwan’s struggling smartphone maker HTC is hoping Hollywood action-hero Robert Downey Jr can come to its rescue. The star of the Iron Man franchise has reportedly been paid $ 10 million...
Hyderabad, Dec. 5
The second edition of TILE, The Indian Luxury Expo, will be held at Hyderabad during December 13-15.
The event, which brings together luxury brands from across 20 lifestyle segments...
Thiruvananthapuram, Nov. 10
Flytxt, a mobile advertising solution provider for telecom operators based here, has won the Aegis Graham Bell award for mADmart, its mobile advertising market place. The award is an ini...
Mumbai, Oct 15
Pressman Advertising Ltd has become the first advertising and public relations company to list on the National Stock Exchange and the Bombay Stock Exchange. The listing aims at giving the agency a...
Mumbai, Sept 28
Srinivasan K. Swamy, Chairman of advertising major RK Swamy BBDO, has been re-elected president of the India Chapter of the International Advertising Association for 2013-14.
The other me...
Mumbai, Sept 17
Datawind has entered into a strategic partnership with TES India, an online community for teachers, to provide a library of ready-to-use teaching material to its end-users.
By making use...
New Delhi, Sept 9
Broadcast regulator TRAI’s move to cap advertising to 12 minutes per hour on television channels seems to be opening opportunities for media formats such as digital, print and out-of-home (OOH) ad...
Mumbai, Sept 3
LinOpinion – the PR division of Lowe Lintas & Partners India, and GolinHarris has forged an equal joint venture agreement.
The venture will bring clients in India new integrated comm...
London, Aug 19
Pay-per-gaze! Advertising models in the future may be based on a ‘Gaze Tracking System’ that monitors eye movements to pin down what the user is looking at and charge advertisers accordingly.<...
Ahmedabad, Aug. 8
Panasonic India Pvt Ltd plans to invest Rs 1,500 crore over the next three years on an advertising and marketing drive for its products in the country.The company, which has invested...