New Delhi March 26
Television broadcasters are against the Telecom Regulatory Authority’s of India (TRAI) recent notification restricting the duration of advertisements to 12 minutes per hour. Calling for...
Mumbai, March 23
It was a tough call. Consumers were given just 24 hours to prepare the script, shoot the video, edit it and submit online. Some 1,700 fans on Pepsi’s social media platform got to work and uploaded...
Kolkata, March 21
Defending IPL Champions Kolkata Knight Riders today launched a new slogan — ‘One Team. One Pledge’ as their brand campaign ahead of the sixth edition of the mega-tournament starting April 3.
New Delhi, Mar 20
Famed now as the man who created history of sorts by being the first Indian author to bag a one million-dollar advance from an Indian publisher, Amish Tripathi says smart marketing is essential to...
Mumbai, March 12
Pepsi Co, which has bagged the title sponsorship of the Indian Premier League (IPL) for the next five years, has released a new commercial for the sixth edition of the cricketing series. Advertisi...
Panaji, March 9
Italian firm Perfetti, manufacturer of popular confectionery products such as Mentos, Happydent and Center Fresh, is eyeing a turnover of Rs 2,000 crore in India next fiscal and plans to set up it...
Chennai, March 5
Chennai is to host the 9th edition of the Gems and Jewellery India International Exhibition Co-organised by the Madras Jewellers & Diamond Merchants Association and United Business Media (UBM)...
New Delhi March 4
Perfetti Van Melle India is set to launch its new campaign to promote Mentos, first on digital media offering a sneak preview on the brand’s Facebook community which has close to six lakh follower...
New Delhi, Feb 25
US-based Weber Shandwick, part of the Interpublic Group, today said it has fully acquired the ownership of public relations agency Corporate Voice Weber Shandwick (CVWS) by buying out the stake of...
Chennai, Feb 13
Lowe Lintas, Chennai has bagged the brand communications mandate of Apollo Hospitals. This is a national mandate, covering all of Apollo’s healthcare verticals, except insurance.
New Delhi, Mar 24
Online ticketing firm BookMyShow.com has tied up with six Indian Premier League (IPL) teams this year for ticketing solutions.
The company would be managing 60 per cent of the total ticke...
Mumbai, March 22
The India Chapter of the International Advertising Association has decided to present the IAA Olive Crown Awards on April 1 at the Shangri-la Hotel, in downtown Parel, Mumbai. Earlie...
Richmond (US), Mar 20
The US Government is abandoning a legal battle to require that cigarette packs carry a set of large and often macabre warning labels depicting the dangers of smoking and encouraging smokers to qui...
New Delhi, Mar 19
The Badminton Association of India (BAI) has announced Sporty Solutionz (P) Ltd as the Marketing and Event Partner for the prestigious India Open Super Series for the next three years.
New Delhi, Mar 11
Publicis Groupe, the world’s third largest communications group, today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.
Following this, the...
Kolkata, March 6
Big and small IT companies of the country are eyeing contracts in the ensuing World Cup Soccer and Olympics which would be held in Brazil in 2014 and 2016 respectively.
“The IT infrastruc...
New Delhi, Mar 4
Mobile is increasingly becoming the core platform for consumers through which they access Internet and engage with brands online, says a study.
According to Mobile Media Consumption repor...
Mumbai, Feb 28
Universal Music Group is entering the business of merchandising by tying up with Free Authority, the private brand of Bioworld Merchandising India. It has launched the brand of ‘Bravado’ music mer...
New Delhi, Feb 22
Mobile handset maker Sony India has roped in Bollywood actress Katrina Kaif as the brand ambassador for its Xperia range of smartphones. Sony has signed the agreement for two years initi...
Mumbai, Feb 11
The Federation of Hotel and Restaurant Associations of India (FHRAI) has sought the intervention of the Civil Aviation Minister on the delay of clearances to hotels in Delhi's Indira Gandhi Intern...