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Hyderabad, March 2  
Hero MotoCorp ropes in Allu Arjun as brand ambassador
Two-wheeler manufacturing major Hero MotoCorp Ltd (HMCL) has signed on southern superstar Allu Arjun as its first regional brand ambassador. The Tollywood star Allu Arjun will play a rol... »
Thursday, February 26, 2015
From ad to add, it’s been a changing world
Advertising has moved from information and exposure to engagement and story telling »
Thursday, February 5, 2015
‘No viewing, only doing’
Vipul Prakash, VP and Chief Marketing Officer, PepsiCo India »

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