Business Wire India
  • Annual consolidated revenue at Rs. 2255 Crores
  • Annual consolidated EBIDTA at Rs. 679 Crores and PAT of Rs. 405 Crores
  • Digital segment revenues grew by 21.8% from last year.
Business highlights:LYCOS AdvertisingTechnology
  • Our technology platform Compass added a new VAST engine to sell video traffic to DSPs (Demand Side Platforms) via RTB (Ringback Tone Advertising).
  • A header bidding solution to manage publishers’ auctions and pre-bid partner participation was developed.
  • Enhancements were made to data management and optimization tools.
Media Buying (Publishers)
  • Started Microsoft Ad operations for the Latin American Pan Regional Market.
  • Started operating inventory of Medula, a 100% publisher owned and operated, and one of the largest editorial houses in Latin America.
  • Two products were introduced to the publishers - anti-ad blockers solution and search in-site engaging solutions.
Mobile
  • The team participated at the Mobile World Conference in Barcelona, which is one of the greatest shows in the mobile industry.
LYCOS Media
  • Partnered with Ezoic as part of the global Google relationship.
  • Renewed the agreement with Yahoo for contextual advertising.
  • Launched additional local ad feed with Dex Media.
LYCOS LIFE
  • The bands are now available on all leading online shopping portals – Amazon, Flipkart and Snapdeal.
  • There has been a significant progress in the development of the marketing messaging for the brand ‘LIFE’ and the products.
  • New products underway.
Apollo LYCOS NetCommerce (APLY)
  • Increased the team size by adding front-end sales and marketing resources.
  • Participated in the India Logistics Expo at Mumbai as a VIP partner.
Corporate highlights:New Initiatives launched:
  • LYCOS LIFE was launched.
  • Brightcom, Powered by LYCOS was launched.
  • The Apollo LYCOS JV – Aply was launched.
Appointments:
  • Mr. Ramesh Reddy came in as Executive Director (Finance) and Group CFO.
  • Dr. Jayalakshmi Kumari was appointed as an Independent Director.
  • Ms. Gali Arnon was announced as the CEO of Brightcom Media.
Settlement Discussions:
  • Reached an agreement on final payment on LYCOS Inc., acquisition. Working out the legal and financial formalities to close.
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