Apollo Tyres today said it has appointed Seshu Bhagavathula as the Chief Technology Officer (CTO) of the company.

Bhagavathula, who will be based out of the company’s Global R&D Centre in the Netherlands, will spearhead the global initiatives for the company for product development in both passenger and commercial vehicle tyres.

“As we focus on the two key pillars of marketing and technology for the next phase of our growth, Seshu, with his vast experience, will bring in the much needed synergy across locations,” Apollo Tyres Vice Chairman & Managing Director Neeraj Kanwar said in a statement.

The company has also inducted Bhagavathula in its management board, it added.

Bhagavathula’s last assignment was with Great Wall Motor Company in China, where he served as the Vice President, Research & Development.

Prior to this, he worked with Daimler AG at multiple locations, where he was responsible for product development and integration of engineering processes.

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