Indian companies can use their knowledge of local markets to take on multinational competition and need not always depend on foreign partnerships, according to Mallika Srinivasan, Chairman and CEO, Tractors and Farm Equipment Ltd.

Companies need to ‘demystify technology and invest to build capability’, she said.

Tractor manufacturer Tafe had used this local knowledge, introduced new products and models relevant to farmers. The company had also adapted the lessons to expand abroad, she said.

Last year, the Amalgamations group company had introduced 50 variants into the export markets spanning over 75 countries.

Felicitation Addressing a function to felicitate her on being conferred the Padma Shri by the Government of India, Srinivasan said Indian companies need to continuously evolve to avoid being ‘boxed in’ as a local player.

R Seshasayee, Executive Vice-Chairman, Hinduja Group, said the Amalgamations group with its traditional business values and ethics was also strong in modern technology and processes.

Viji Santhanam, Joint Managing Director, Brakes India, said under Srinivasan’s leadership, Tafe had evolved from a low key player to being one of the largest manufacturers of tractors globally. In addition to business acumen, she also focussed on corporate social responsibility and supported education and healthcare intiatives.

N Murali, Co-Chairman, Kasturi and Sons Ltd, said she was also a leading patron of arts and social causes.

A Krishnamoorthy, Chairman, Amalgamations Group; CV Karthik Narayanan, Chairman, Ucal Products, T Shivaraman, President, Madras Chamber of Commerce and Industry and MD; and Srivats Ram, President, Madras Management Association and MD, Wheels India felicitated her at the event organised by MCCI and MMA.

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