Tractor manufacturer Escorts Ltd had inked a partnership with Italian company BCS S.p.A to distribute and sell the speciality Ferrari brand of tractors in India. The first product being launched under the partnership is a 26 HP model that has four equal-sized wheels, an all-time 4-wheel drive and oscillating chassis system suited for use in vineyards and orchards. Initially to be available at select dealerships in Maharashtra, the tractor, which comes at an introductory price of Rs 8 lakh, will be extended for sales across the country, Nikhil Nanda, Joint MD, Escorts said.

The company today also launched a new product in the Farmtrac executive series of premium range tractors launched in April last year. Escorts will initially import the Ferrari tractors from Italy and marketing them through its distribution channels. “As volumes grow, we will take action to make the machines cost competitive and the level of engagement will change,” Nanda said, adding that assembling them locally could also be undertaken in the future.

(This article was published on February 20, 2013)
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