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Fevicol has rolled out a new TV campaign series to stay connected and strike an emotional chord around the festival season.
In the new television campaign developed by O&M, the communication has been kept in line with product attribution especially with the use of Fevicol mascots – the elephants.
It has taken an interesting route of animation advertising and brought its elephants to life.
The animated elephants have maintained the wit and humour quotient and the campaign reinforces the promise of a strong bond of togetherness on the occasion of Raksha Bandhan.
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