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GenY Medium, a digital marketing company, today signed a strategic partnership agreement with US-based social media technology and analytics company, ReadyPulse.
The partnership will help the duo to expand on the social media platform by using technology to identify the appropriate social content and evaluate campaign effectiveness.
“With this partnership, GenY Medium can now combine its marketing operations with appropriate technology and analytics to help deliver measurable performance,” Yashwant Kumar, CEO, said.
With the rising use of internet, mobile with data content and the growth of e-commerce industry in India, digital marketing industry is growing in tandem.
Readypulse’s technologies are patent protected and are being used by some of the biggest brands in the USA, he said.
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