Comments
It is the advertising agencies that make a song and dance about their achievements around the year to impress clients. On Friday, the second day of GoaFest 2014, marketers paid their agency partners back in kind. Six leading marketers from a cross-section of Indian companies — Anuradha Narasimhan (Britannia), Deepika Warrier (PepsiCo), Karthi Marshan (Kotak Mahindra), Sanjay Warke (Toshiba), Sanjay Tripathi (HDFC Standard Life) and Sameer Satpathy (Marico) decided to belt out a popular Bollywood song that conveyed the essence of client-agency relationships. The song from the movie Kudrat , “ Humein tumse pyaar kitna, yeh hum nahi jaante, magar jee nahin sakthe tumhare bina ” (we cannot say how much we love you, but we cannot live without you) received applause from ad executives, who comprised more than 90 per cent of the audience.
However, in the final session of the day, marketers like Sameer Satpathy also told ad agencies what was wrong with their set-ups — from the way the agency business was structured to the way they were monetising their services. Preethi Mariappan, executive creative director, Razorfish Germany, outlined how the rules of the social media game had had changed, from likes and apps to now enablers of sales transactions. The winners of the Creative Abby Awards 2014 will be announced on Friday and Saturday.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.