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Delhi-based Kristal Spirits India Pvt Ltd is likely to introduce champagne and other energy drinks from the Fashion Beverages stable.
Cyprus-based “Fashion Beverages” is the beverage brand of Fashion TV.
According to Arun Aditya, Managing Director, Kristal Spirits, there remains a huge scope for growth in the vodka segment. Target segment would be the youth and party goers.
"We are looking to bring in other brands from the Fashion stable over the next six months. We would give some time for Fashion vodka to gain traction before launching other products," he said.
Kristal Spirits currently markets two Fashion vodka brands - one imported or bottled in origin (BIO) variety and another locally bottled or India manufactured foreign liquor (IMFL) variant - across select cities of India.
While the BIO variant caters to the super premium segment and is priced at Rs 4,900 for a 750 ml bottle; the other IMFL priced at Rs 900 a bottle will cater to the premium segment.
In the super-premium segment Fashion will compete with GreyGoose; while in the premium, it will be placed a notch higher than Smirnoff and Gorbachev..
Cities where Fashion vodka has so far been launched include Delhi, Hyderabad and Kolkata.
According to Aditya, the company is looking to garner a 10 per cent market share.
Of the Rs 30,000 crore liquor market in India, 3 per cent is vodka consumption. Whisky, rum and beer still occupy the major market share.
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