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Genesis Luxury has tied up with luxury denim brand G-Star Raw.
G-Star has a strong worldwide following and is regularly spotted on celebrities including Jay Z, Rita Ora, Cara Delevingne, Heidi Klum, Robert Pattinson and Gwen Stefani.
The marketing and distribution partnership between G-Star and Genesis Luxury will see the denim brand expand throughout India, beginning with a store opening in Delhi NCR later this year.
The brand first revolutionised industry mind-sets in 1996 by introducing raw, untreated denim as a wearable and desirable material, to a market populated with heavily treated and stonewashed garments
Genesis Luxury has brands like Satya Paul and Bwitch in the domestic market and also international labels like Paul Smith, Burberry, Giorgio Armani, Emporio Armani and Bottega Veneta, among others, under its label.
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