Naturo Food wraps fruit-based snacks

Naturo Food and Fruit Products Pvt Ltd plans to expand its product range by launching a range of fruit-based snacks.

Naturo Food currently has fruit bars, fruit bits, jams and chips based on mango, pineapple, apple, guava and strawberry, manufactured through a “unique re-texturing process” at their facility in Bengaluru.

The plan is to expand the number of variants and also add new categories such as ‘fruit peels’, ‘fruitnacks’ and ‘juicy chunks’ all of which are again fruit-based and “will fill the gap for nutritional alternatives from tropical fruits”, said K Sivamohan Reddy, Director, Naturo Food.

The ₹30-crore Naturo brand also explores various possibilities of introducing snacks based on vacuum fried vegetables such as okra and bitter gourd.

“The research is on, and we will soon launch a range of innovative products, which will be healthy to snack on,” he said.

With all these plans up its sleeves, Naturo hopes to grow its business at least 30 per cent year-on-year for the next three years to touch ₹100-crore turnover by the end of the third year.

At present, its fruit bar accounts for a sizeable portion of its revenue.

The promoters of Naturo Food earlier owned the famed confectionary brand Nutrine that was sold to Godrej in 2006. The company is now leveraging its ‘Nutrine’ experience in reaching its products across markets.

“In the South, we are strong. We reach our products to several markets in the East, North and West too,” Reddy said.

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