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Multiplex major PVR Ltd has plans to launch an additional four bowling centres across India during the current fiscal to take the total number of BluO outlets to nine.
PVR operates five BluO centres across India, including two in each of Delhi and Bangalore. It has just launched its fifth destination under this brand at Pune, taking its tally of bowling lanes to 110.
“We want to be providers of entertainment solutions in malls,” Ajay Bijli, CMD, PVR Ltd said. The proximity of BluO bowling centres with facilities like pool tables and karaoke rooms in the same complex, to PVR’s multiplexes helped the cinema business, he added.
During the 2013-14 fiscal, PVR Leisure (its subsidiary) and joint venture partner Thailand Major Cineplex will invest to add another 78 lanes in four centres in Ludhiana, Chandigarh, Bangalore and Pune, he said.
Speaking on PVR’s plans for the F&B business, Bijli said that on the heels of the launch of the Mistral restaurant in Delhi, a second similar outlet was on the cards in Bangalore. PVR will also add 17 new properties representing a total of 90 new screens – including 15 under-construction screens of recently acquired company Cinemax – during the year. To date it owns 360 screens in 86 properties.
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