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Ruchi Soya Industries, an agri and food FMCG company, has signed an MoU with Yoga Guru Baba Ramdev promoted Patanjali Ayurved for an exclusive sales and distribution arrangement for the entire range of Patanjali edible oils in large packs.
Under the terms of the MoU, Ruchi Soya would use its own extensive distribution network to sell the complete range of Patanjali edible oils in large packs across all regions of India.
Under the agreement, Ruchi Soya has exclusive distribution rights for the existing as well as the future range of Patanjali edible oils in large packs. The MoU will be followed by the signing of a detailed service agreement for an initial period of three years, similar to the previous processing and packaging agreements concluded between Ruchi Soya and Patanjali Ayurved earlier this year.
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