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Rupa and Company Ltd, the Kolkata-based knitted inner wear garments manufacturer, is aiming a 15-20 per cent growth in turnover in 2013-14.
According to P. R. Agarwala, Chairman, Rupa’s revenues for the year 2012-13 is likely to be close to Rs 800 crore, a growth of about 13 per cent over 2011-12.
The company plans to scale up its daily production capacity by 100,000 units a day to 800,000 units in 2013-14, K. B. Agarwala, Managing Director of Rupa said.
“ At present, we have 3 manufacturing units in the country, which produces 7 lakh pieces (700,000 units) daily,” Agarwala said.
The company expects to benefit from the excise duty waiver announced in the Union Budget earlier this year.
“We used to pay an excise duty of 12 per cent. Now with the waiver of excise duty, (announced in the Budget), our operating margins will improve as we will be able to save on cost. Excise duty accounted for nearly 7 per cent of the total cost,” he said.
Rupa, which markets its products under brands like Macro man, Rupa frontline, Hunk, Thermocot, Bumchums and Euro, holds about 15 per cent share in the Rs 16,000 crore hosiery market.
The company is also trying to expand its presence in the overseas markets. Exports account for just about four per cent of its turnover. The company plans to expand in Sri Lanka, America and Australia.
Its products are currently exported to countries in the West Asia, Hongkong, Africa, UAE and Bangladesh.
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