Tata AIA Life Insurance has launched ‘Revive’, a special drive to reinstate lapsed insurance policies.

Under the initiative, the customers whose policies have lapsed between January 2012 and December 2013, shall not be charged any interest to revive their policies and would also not require submitting any health declaration certificate for the reinstatement, a company release said.

The campaign will run till March 31, 2014, as per the company.

“ ‘Revive’ campaign provides an opportunity to our customers to renew their life insurance policy with the additional benefit of 100 per cent interest and health certificate waiver during this period,” Senior Vice President and Head (Operations, Systems and Facilities) of Tata AIA Life, S Mahesh said.

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